The segment, aired last Sunday morning (7th), offered a deeper look into our project in Bahia, where we’ve already planted 347 hectares of native trees.

Additionally, the piece highlights the carbon yield and how investors have found rural production to be a promising destination for effective resource investment.

As explained by our Technical Council scientist, Ricardo Rodrigues, cultivating forests proves to be a savvy solution in tackling the greenhouse effect. “Everyone is feeling the impact! Agriculture and people are grappling with the challenges posed by the lack or irregularity of rainfall. So, we urgently need to make decisions to effectively capture the carbon we’ve been emitting for decades into the atmosphere.”

Check out the full vídeo with subtitles here.